MealVerse

Discover Mealverse, your culinary ally for those indecisive days. No ideas for cooking? With just a few clicks, it will amaze you with delicious and personalized recipes, created based on your own preferences. A unique gastronomic experience at your fingertips!

UX/UI Branding

Aplication Design

UX Research

Case study

Background

Introducing Mealverse – Your Personalized Culinary Solution! Created at the request of esteemed nutritionist, Dr. Julián del Rosario, this innovative app is designed to be your ultimate companion on days when meal ideas evade you. Whether you’re unsure about what to cook or seeking specific dietary preferences, Mealverse has got you covered!

Through its smart filtering system, you can effortlessly explore a vast array of recipes tailored to your needs – from calorie counts to meal types and beyond. Embracing the prescribed diet, Mealverse ensures every dish aligns with your nutritional requirements.

Say goodbye to the eternal question, “What’s for dinner?” With just a few taps, Mealverse serves up an abundance of culinary inspirations to choose from. Bid farewell to mealtime uncertainty and embrace a world of delightful possibilities! Let Mealverse be the trusted culinary companion you can always rely on.”

Brief

How would we define the situation?
In our extensive interview with the nutritionist, we uncovered a situation characterized by time constraints experienced by many patients, resulting in their inability to contemplate what to cook. This leads to resorting to unhealthy food options, disrupting their dietary progress and necessitating a restart of their eating regimen. Additionally, a significant number of patients lack culinary creativity, causing monotonous meals and culinary boredom.

What pain points make this a problem?
The pain points in this situation are primarily time constraints, unhealthy food choices, disrupted dietary progress, the need for dietary regimen restarts, and culinary boredom due to a lack of kitchen creativity.

What do we want to improve?
We aim to enhance the overall dietary experience for patients by addressing these pain points. This includes helping patients manage their time more efficiently, encouraging healthier food choices, providing culinary inspiration, and ultimately making it easier for them to discover and prepare diverse and delicious recipes.

What limits us?
One of the limitations we face is the time constraints imposed on patients, which restrict their ability to plan and cook healthy meals. Additionally, we need to overcome the challenge of inspiring creativity in the kitchen for those who may lack it and finding efficient ways to present diverse and appealing recipes.

Solution and Goals

When I started my research, it was of utmost importance to create a product that offered something innovative. I noticed that there were many similar apps, but they didn’t fit my vision. My goal was to create a culinary ally, a place where users could save their favorite meals, customize them, enjoy a user-friendly recipe layout while cooking, seek inspiration, and realize that following a diet or a specific way of eating can be pleasurable with diverse and delicious meals.

User Research

To understand the problem and the users’ needs, I conducted a survey using Google Forms and obtained responses from 45 of the doctor’s patients. Here are some of their answers and the data I collected:

Q: When you’re out and about and would like to eat something healthy, how do you go about it?

“I look for a nearby salad bar or health-conscious restaurant.”

“I find it challenging to resist fast food temptations when I’m on the go.”

I carry a small container of mixed nuts and fruits as a healthy snack.

“I often end up settling for unhealthy snacks due to lack of healthy choices.”

“Unfortunately, healthy food options are limited in my area.”

“I struggle to find affordable healthy options while on the go.”

Q: What methods or strategies are you currently using to control and manage your calorie intake and the quality of your meals?

“I track my calories with a food journal”

“”I don’t have a structured method for calorie control.”

“I follow portion control guidelines.”

“I use a calorie counting app.”

“I haven’t been actively managing my calorie intake.”

Q: Have you considered the possibility of using a mobile application designed to help you control your diet and calories? What would motivate you to use such an application?

“I’d be interested in using an app if it’s user-friendly.”

“I’m willing to try an app if it provides recipe suggestions.””

“I’m open to using an app if it offers meal planning.”

“A user-friendly interface would make me consider it.”

“If it helps me stay on track, I’d definitely consider it.”

“I’m not sure I’d use an app; I prefer traditional methods.”

Q: What features or functions do you consider most important in an application that would help you effectively control your diet and count calories?

“Accurate calorie database.”

“Progress tracking and charts.”

“User-friendly interface, timely reminders, and progress visualization for motivation.”

“Customizable meal plans.”.

“Meal and recipe suggestions.”

“Comprehensive nutritional info, barcode scanning, and social support for accountability.”

“Barcode scanning for easy input.”

“Accurate calorie counting, easy food tracking, and personalized meal recommendations.”

Q: when it comes to saving your recipes, what is your biggest challenge that’s preventing you from accessing them easily?

“Don’t remember where they are.”

“None searchable recipes .”

“The fact that they are somewhere in my inbox or media folder or WhatsApp.”

I did not save them wisely.

“They are from different sources, and because of that they are laid everywhere.”

“I don’t remember their name so don’t know how to search them.”

“Hard to sort them, they mix with screenshot and other saved links”

“Are on the same folders with other none related files.”

70.3%

Do not save their recipes in one place.

68.6%

Answered that their recipes are not organized in one place and they would have been happy if they were.

88.6%

They said they would use an app that provides them with recipe ideas if they had one.

User Persona

Customer Journey Map

Awareness : How does the customer become aware of your activities, what channels do they use, are they physical or digital.

Consideration : What triggers the customer to consider your product or service, are they comparing it with other alternatives in the market.

Decision : What concrete choices does the customer make at this point.

Delivery and Use: How does the customer finally receive the product or service.

Loyalty: Does the customer engage with you service again and become. a repeat customer?

Wireframes sketches

After gathering essential information through Zoom meetings with the product owner, user interviews, and surveys, creating the user persona, and mapping out their customer journey. Then, by researching and comparing with competitors, we developed wireframes for subsequent prototyping and conducted user testing, where we analyzed recordings of 23 patients using a prototype, scrutinized heatmaps, and assessed mis-clicks. We used all this data to iterate and redesign, resulting in the final outcome shown below.