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Restaurant Bar Notable
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DESIGN THINKING
EMPATHIZE
DEFINE
IDEATE
PROTOTYPE
VALIDATE
EMPATHIZE
CHALLENGE
Context:
At the heart of our design journey is Boca a Boca, a charming bodegón nestled in the historic city of La Boca, Buenos Aires. Founded in 1900, this traditional Argentine restaurant exudes a rich cultural heritage. Our mission began when the gracious team at Boca a Boca reached out to us, seeking a digital transformation to enhance the experience for their patrons.
Problem:
The challenge at hand was twofold: Boca a Boca caters to an audience predominantly comprised of elderly individuals with limited familiarity and comfort with technology. Our task was to craft a digital presence that would be effortlessly navigable for this demographic. To tackle this, we initiated a comprehensive user research initiative conducted on-site, blending interviews and surveys. In addition, we delved into the wealth of insights provided by Google Business reviews, seeking to understand both the strengths and weaknesses of the restaurant, as well as the varied emotions expressed by patrons based on their diverse experiences.
Goal:
Our overarching goal was clear — to design a user-friendly and intuitive website tailored specifically to the needs and preferences of elderly users. We aimed to seamlessly blend technology with the traditional charm of Boca a Boca, ensuring that every interaction with the website mirrored the warmth and hospitality experienced within the restaurant itself. The goal was not just to resolve immediate challenges but to create a digital extension that would enhance the overall dining experience for Boca a Boca’s cherished clientele.
Solution:
Armed with insights from user interviews, surveys, and online reviews, we embarked on an iterative design process, guided by agile methodologies. Our solution manifested as a thoughtfully crafted website that prioritizes simplicity and ease of use. Each design element was meticulously chosen to resonate with the restaurant’s aesthetic and provide a smooth digital transition for elderly users. Through this solution, we aimed not only to meet the immediate needs of Boca a Boca but to elevate their online presence, fostering a seamless connection between the traditional charm of the bodegón and the digital realm.
On the Plate and Beyond: Exploring User Experiences
How did you discover our restaurant?
“Through recommendations from friends or family.”
“By searching online for nearby restaurants on platforms like Google Maps.”
“Reading reviews on social media platforms such as Yelp or Instagram.”
“Attracted by local advertising.”
What factors influenced your decision to visit our restaurant?
“The variety and quality of the menu.”
“Positive online reviews about the food and service.”
“Special promotions or discounts.”
“The location and accessibility of the restaurant.”
How was your experience with placing your order and receiving service?
“The staff was friendly and attentive from the moment I arrived.”
“The ordering process was clear and efficient.”
“The service speed met my expectations.”
“I liked the availability of customized options on the menu.”
Was there anything you would highlight as particularly positive or negative in your experience?
“Positive: The exceptional quality of the food.”
“Positive: The cozy atmosphere and the restaurant’s decor.”
“Negative: Prolonged waiting time for the food.”
“Negative: Issues with the accuracy of my order.”
What suggestions do you have to make the experience at our restaurant even better?
“Expand the variety of vegetarian/vegan options.”
“Implement an online reservation system to avoid waits.”
“Offer promotions or loyalty programs for frequent customers.”
“Improve signage to facilitate navigation within the restaurant.”
Would you like to be able to review the restaurant menu online before visiting? Why or why not?
“Yes, I would like to plan my order in advance.”
“No, I prefer to see the menu on-site to decide in the moment.”
“Yes, to check for options for different dietary restrictions.”
“I don’t mind, as I usually order the same thing every time I visit.”
Do you consider the option of placing orders online for takeout or delivery important?
“Yes, it’s convenient for times when I can’t go to the restaurant.”
“No, I prefer to order by phone or in person.”
“Yes, especially if there are exclusive online ordering offers.”
“I don’t mind, as I rarely order takeout.”
How do you feel about receiving updates and special offers from the restaurant via email newsletters or online notifications?
“Yes, I’m interested in staying informed about promotions and events.”
“No, I prefer not to receive additional communications.”
“Yes, as long as the offers are personalized to me.”
“I don’t have a clear preference regarding this.”
How would you rate the option of making online reservations to ensure a table at the restaurant?
“Very useful, especially during peak times.”
“Not necessary, I usually find a table without issues.”
“It would be convenient, but it’s not a priority for me.”
“I wouldn’t use it, as I prefer spontaneity when choosing a place to eat.”
Do you believe that having a presence on social media and a website would enhance your perception of the restaurant?
“Yes, it shows that the restaurant is up-to-date and connected with customers.”
“No, the quality of the food and service is more important to me.”
“Yes, I like following restaurants on social media to stay updated.”
“I’m not sure how online presence would affect my perception.”
Exploring Google reviews, decoding insights to elevate experiences.
By researching reviews from the Google template, we focus on analyzing more than 300 reviews, both positive and negative, to identify the restaurant’s strengths and pain points for users, to understand how our work could assist.
User Persona
With all the information collected through interviews, surveys, customer reviews, and analyzing potential users, we set out to create our user persona.
DEFINE
BENCHMARKING
We analized the competition and found their strenghts and weeknesses.
Strengths:
- Engaging and visually appealing website.
- Seamless online reservation system.
- Active presence on popular social media platforms.
Areas for Improvement:
- Limited accessibility features for elderly users.
- Minimal integration of customer testi
Strengths:
- High engagement on social media through interactive content.
- User-friendly mobile app for streamlined reservations.
- Incorporates user-generated content effectively.
Areas for Improvement:
- Limited focus on website accessibility.
- Sparse integration of customer feedback in the design.
Strengths:
- Robust online menu with vivid imagery.
- Regularly updated blog showcasing culinary expertise.
- Utilizes targeted email campaigns for promotions.
Areas for Improvement:
- Inconsistent branding across digital platforms.
- Lack of user-friendly features for online ordering.
Strengths:
- Well-organized and visually appealing website layout.
- Regularly updated promotions and event calendar.
- Strong integration of customer testimonials.
Areas for Improvement:
- Limited mobile responsiveness.
- Suboptimal utilization of customer feedback in refining services.
IDEATE
INFORMATION ARCHITECTURE
Sitemap
HAPPY PATH
PROTOTYPE & VALIDATE
Continuously refining our services with UX tools is a priority. In this instance, we leverage Hotjar to analyze and elevate the site through objective insights. This ensures a high-quality design, guaranteeing optimal usability and accessibility.
SCROLLING MAPS
Navigate user engagement seamlessly, uncovering pathways for design refinement.
HEATMAPS
Heatmaps: Visualize user behavior effortlessly, guiding design improvements.
RECORDING
Dive into user sessions, unlocking valuable insights for refined experiences.
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